While worries about obesity have reached all-time highs, news comes from Jeep of its contest in which Jeep Liberty vehicles were covered in chocolate and car-hungry people are asked to lick through more than 700 lb of chocolate to win one to take home.As a PR stunt for “The Sweetest Day,” founded by candy makers in Cleveland, Ohio, evidently as an act of good will, chocoholics were asked to send through an essay to answer that ever-pertinent question “Why do you want to celebrate the Sweetest Day the Jeep Way?” Um, to win a car?
Chances are the winners will need a car to cart them around after all those calories.
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2 comments:
Wow, you have no idea what you are talking about! I actually won the Jeep contest and I am not an out of shape, obese, chocolate-eating hag. I run 10 marathons and ultramarathons
a year. Also, I do triathalons, coach track and little league, and snowboard. If you have an active lifestyle, you can eat anything you want. Food is not the enemy. Sedentary lifestyles are the problem.
Congratulations on being so active, but i think you are missing the point. There are parallels to be drawn between this type of product promotion and societies obesity problems. But wow mate that you in the picture, sweet!
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