First Scandinavian deli opens in the heart of London

Multicultural London receives its newest addition to the ethnic grocery scene: the Scandinavian Kitchen.

 

In Great Tichfield Street in central London, about 250 metres from Oxford Circus tube, the deli, which claims to be the first of its kind in the UK, offers lunch and coffee, as well as a range of groceries, both traditional and modern. Products are stocked from Denmark, Norway, Sweden and Finland (though the owners admit that most Finns do not consider themselves to be Scandinavian).

 

The fare is simply described: "Lots of fish, rye bread, freshly prepared and unprocessed stuff."

 

For takeaway options, individual open sandwiches (smørrebrod) such as smoked salmon, herring, roast beef and Danish meatballs are available. The 'create your own smorgasbord' option allows customers to create a lunch box with a selection of three or five different sandwiches (£4.50 and £6.50, respectively). Also recommended are the wraps, rolls, salads and hot dogs (such as the Danish rod pølse – the red hotdog that's "one of the best in the world").

 

Most options are under a fiver, excepting the Scandinavian prawn star, described as "the ultimate prawn sandwich for really hungry people" and includes prawns and hard boiled egg on a light sourdough bread with "green stuff," lemon and light mayonnaise for £7.50.

 

The deli follows on the success of another Scandinavian venture in London, the restaurant Nordic, the city's first Scandinavian bar, situated in Newman Street near Goodge Street tube station.

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