A new report out today shows that consumers in all income brackets are looking to buy green, but while food retailers are getting better with regards to sustainability, there is still room to be done.
The National Consumer Council’s report finds that all retailers are improving, not just Sainsbury’s, M&S and Waitrose, traditionally seen as serving a higher-income bracket. Sainsbury’s got the best rating of all supermarkets in question, receiving a B, as did M&S and Waitrose.
Asda and Tesco improved their rankings from a D to a C. And in what the council calls “perhaps the most significant of all in terms of long-term trends,” Morrisons and Somerfield both gained higher marks this year, each earning a D rather than an E.
Some highlights:
-an Asda product, ‘Smart Price’ value fish fingers, which are sourced from a sustainable supply of pollack and display the Marine Stewardship Council certification. Pollack is recommended by the National Trust.
-another own-brand Asda product, toilet paper, dispaying the Forest Stewardship Council’s approval marking.
-Asda, Co-op and Somerfield selling more in-season, UK-sourced vegetables.
Despite these improvements from the bottom of the pile, the Council still voices some concerns, as not one retailer earned the A mark of a “truly green business.”
A few low points:
-No supermarket gained the top mark for UK-sourced, in-season produce.
-“Wildly varying” performance with regards to packaging and plastic bags was registered.
-Some stores contradicting their own green messages: for example, a Waitrose store advertised the plum season across the world, conflicting with its advertised policy of sourcing locally wherever possible.
The Council is calling on all major supermarkets to source more local produce, to stock more energy-saving lightbulbs, to implement carrier-bag incentive schemes, to sell more sustainable fish, and to use more recycled materials, and to set stricter targets for increasing organic ranges.
The Culinary Digest reckons that the National Consumer Council has pretty well hit the mark. Local, sustainable initiatives have filtered through society quite dramatically, with all consumers wanting to make a difference, so long as they can afford to. It is critical that these retailers look to change many of their policies as soon as possible.
One issue with packaging that The Culinary Digest has noticed, particularly in the case of Sainsbury’s, is the ‘Sorry, not yet recyclable’ mark on many plastic packages and cartons. Firstly, why are these not recyclable, when so many types of plastic are? Secondly, instead of spending money or time on printing fancy packaging, why are they not spending resources in this area? And finally, why are these types of packaging so common in the up-market ‘Taste the Difference’ range, when consumers are already paying a decided amount more for a top-quality product? Should not sustainability be an important part of this?
The NCC report Green Grocers is available here
The NCC report Greening Supermarkets: how supermarkets can make greening shpping easier (2006) can be found here
Showing posts with label organic consumers. Show all posts
Showing posts with label organic consumers. Show all posts
Monday, 15 October 2007
Supermarkets improving but still have a way to go as more customers try to go green
A new report out today shows that consumers in all income brackets are looking to buy green, but while food retailers are getting better with regards to sustainability, there is still room to be done.
The National Consumer Council’s report finds that all retailers are improving, not just Sainsbury’s, M&S and Waitrose, traditionally seen as serving a higher-income bracket. Sainsbury’s got the best rating of all supermarkets in question, receiving a B, as did M&S and Waitrose.
Asda and Tesco improved their rankings from a D to a C. And in what the council calls “perhaps the most significant of all in terms of long-term trends,” Morrisons and Somerfield both gained higher marks this year, each earning a D rather than an E.
Some highlights:
-an Asda product, ‘Smart Price’ value fish fingers, which are sourced from a sustainable supply of pollack and display the Marine Stewardship Council certification. Pollack is recommended by the National Trust.
-another own-brand Asda product, toilet paper, dispaying the Forest Stewardship Council’s approval marking.
-Asda, Co-op and Somerfield selling more in-season, UK-sourced vegetables.
Despite these improvements from the bottom of the pile, the Council still voices some concerns, as not one retailer earned the A mark of a “truly green business.”
A few low points:
-No supermarket gained the top mark for UK-sourced, in-season produce.
-“Wildly varying” performance with regards to packaging and plastic bags was registered.
-Some stores contradicting their own green messages: for example, a Waitrose store advertised the plum season across the world, conflicting with its advertised policy of sourcing locally wherever possible.
The Council is calling on all major supermarkets to source more local produce, to stock more energy-saving lightbulbs, to implement carrier-bag incentive schemes, to sell more sustainable fish, and to use more recycled materials, and to set stricter targets for increasing organic ranges.
The Culinary Digest reckons that the National Consumer Council has pretty well hit the mark. Local, sustainable initiatives have filtered through society quite dramatically, with all consumers wanting to make a difference, so long as they can afford to. It is critical that these retailers look to change many of their policies as soon as possible.
One issue with packaging that The Culinary Digest has noticed, particularly in the case of Sainsbury’s, is the ‘Sorry, not yet recyclable’ mark on many plastic packages and cartons. Firstly, why are these not recyclable, when so many types of plastic are? Secondly, instead of spending money or time on printing fancy packaging, why are they not spending resources in this area? And finally, why are these types of packaging so common in the up-market ‘Taste the Difference’ range, when consumers are already paying a decided amount more for a top-quality product? Should not sustainability be an important part of this?
The NCC report Green Grocers is available here
The NCC report Greening Supermarkets: how supermarkets can make greening shpping easier (2006) can be found here
The National Consumer Council’s report finds that all retailers are improving, not just Sainsbury’s, M&S and Waitrose, traditionally seen as serving a higher-income bracket. Sainsbury’s got the best rating of all supermarkets in question, receiving a B, as did M&S and Waitrose.
Asda and Tesco improved their rankings from a D to a C. And in what the council calls “perhaps the most significant of all in terms of long-term trends,” Morrisons and Somerfield both gained higher marks this year, each earning a D rather than an E.
Some highlights:
-an Asda product, ‘Smart Price’ value fish fingers, which are sourced from a sustainable supply of pollack and display the Marine Stewardship Council certification. Pollack is recommended by the National Trust.
-another own-brand Asda product, toilet paper, dispaying the Forest Stewardship Council’s approval marking.
-Asda, Co-op and Somerfield selling more in-season, UK-sourced vegetables.
Despite these improvements from the bottom of the pile, the Council still voices some concerns, as not one retailer earned the A mark of a “truly green business.”
A few low points:
-No supermarket gained the top mark for UK-sourced, in-season produce.
-“Wildly varying” performance with regards to packaging and plastic bags was registered.
-Some stores contradicting their own green messages: for example, a Waitrose store advertised the plum season across the world, conflicting with its advertised policy of sourcing locally wherever possible.
The Council is calling on all major supermarkets to source more local produce, to stock more energy-saving lightbulbs, to implement carrier-bag incentive schemes, to sell more sustainable fish, and to use more recycled materials, and to set stricter targets for increasing organic ranges.
The Culinary Digest reckons that the National Consumer Council has pretty well hit the mark. Local, sustainable initiatives have filtered through society quite dramatically, with all consumers wanting to make a difference, so long as they can afford to. It is critical that these retailers look to change many of their policies as soon as possible.
One issue with packaging that The Culinary Digest has noticed, particularly in the case of Sainsbury’s, is the ‘Sorry, not yet recyclable’ mark on many plastic packages and cartons. Firstly, why are these not recyclable, when so many types of plastic are? Secondly, instead of spending money or time on printing fancy packaging, why are they not spending resources in this area? And finally, why are these types of packaging so common in the up-market ‘Taste the Difference’ range, when consumers are already paying a decided amount more for a top-quality product? Should not sustainability be an important part of this?
The NCC report Green Grocers is available here
The NCC report Greening Supermarkets: how supermarkets can make greening shpping easier (2006) can be found here
Saturday, 13 October 2007
West coast of US has highest concentration of organic consumers - report
San Francisco, California and Seattle, Washington are the biggest markets in the US for organics consumers, making the west coast of the country an organic stronghold, according to a new report.
Scarborough Research analysed 79 markets in the USA and compared them to the national average, where 17% of US consumers are organic product users (which is defined as those who have used organic products in the last month). 23 markets were identified as "organic markets," meaning that the percentage of consumers buying or using organic products was higher than the national average.
In San Francisco, 35% of consumers had used organic products in the last month, the consultancy found, while in Seattle, 32% of consumers went organic.
The top five were rounded out with Portland, Oregon (29%), Denver, Colorado (26%), and Washington, DC (26%, making it the city with the highest concentration of organic product users east of the Mississippi river.)
"Cities such as San Francisco and Seattle have long been known for active, healthful lifestyles, and therefore it makes sense that these are the top markets for organics users," explains Alisa Joseph, vice president of advertiser agency services at Scarborough. "However, the industry should keep an eye on the Southern region of the U.S. , as many markets there have a significant presence of organics consumers as well."
Unsurprisingly, the consultancy found that organics users also had household salaries higher than the national average and spent more on their weekly grocery bills ($127 versus $115). They are also young, and often with families: these consumers are 19% more likely to be between the ages of 18 and 34, and 13% more likely to have two or more children, according to the report.
The Culinary Digest wonders whether California is more likely to have organic consumers because it is location for much of the United States' home-grown fruit, vegetables and wine. Whether these organics products are locally sourced - or, quite likely, imported - is a very important question to answer.
Top local markets for organic product consumers
San Francisco/Oakland/San Jose, CA - 35%
Seattle/Tacoma, WA - 32%
Portland, OR - 27%
Washington, D.C. - 26%
Denver, CO - 26%
San Diego, CA - 24%
Austin , TX - 23%
Sacramento/Stockton/Modesto, CA - 22%
Boston, MA - 21%
Phoenix, AZ - 21%
Atlanta, GA - 21%
Los Angeles, CA - 21%
Albuquerque/Santa Fe, NM - 21%
Colorado Springs/Pueblo, CO - 21%
Spokane, WA - 21%
New York, NY - 20%
Salt Lake City, UT - 20%
Greenville/Spartanburg/Asheville/Anderson, SC - 20%
Tucson, AZ - 20%
Albany/Schenectady/Troy, NY - 19%
Miami/Ft. Lauderdale, FL - 19%
Dallas/Fort Worth, TX - 18%
Minneapolis/St. Paul, MN - 18%
Hartford/New Haven, CT - 17%
Detroit, MI - 17%
Milwaukee, WI -17%
Las Vegas, NV - 17%
Philadelphia, PA - 17%
Chicago, IL - 16%
Providence/New Bedford, RI - 16%
Bakersfield, CA - 16%
Honolulu, HI - 16%
Raleigh/Durham, NC - 16%
Tampa/St. Petersburg, FL - 15%
El Paso, TX - 15%
Houston, TX - 15%
Orlando/Daytona Beach/Melbourne, FL - 15%
Baltimore, MD - 15%
Charlotte, NC - 15%
West Palm Beach/Fort Pierce, FL - 15%
Columbus, OH - 15%
Fresno/Visalia, CA - 15%
Harrisburg/Lancaster/Lebanon/York, PA - 15%
Greensboro/High Point/Winston-Salem, NC - 13%
Jacksonville, FL - 13%
Indianapolis, IN - 13%
Chattanooga, TN - 13%
Cincinnati, OH - 13%
Oklahoma City, OK - 13%
Cleveland/Akron, OH - 13%
Norfolk/Portsmouth/Newport News, VA - 13%
Rochester, NY - 13%
Dayton, OH - 12%
Mobile/Pensacola, FL - 12%
San Antonio, TX - 12%
Wichita/Hutchinson, KS - 12%
Syracuse, NY - 12%
Wilkes-Barre/Scranton, PA - 12%
Kansas City, MO - 11%
Lexington, KY - 11%
Knoxville, TN - 11%
Nashville, TN - 11%
Buffalo, NY - 11%
Richmond/Petersburg, VA - 11%
Flint/Saginaw/Bay City, MI - 10%
St. Louis, MO - 10%
Louisville, KY - 10%
Tulsa, OK - 10%
Pittsburgh, PA - 10%
Fort Myers/Naples, FL - 10%
Memphis, TN - 10%
Roanoke/Lynchburg, VA - 10%
Green Bay/Appleton, WI - 10%
Little Rock/Pine Bluff, AK - 10%
Toledo, OH - 10%
Charleston/Huntington, WV - 9%
Grand Rapids/Kalamazoo/Battle Creek, MI - 8%
Birmingham, AL - 8%
Des Moines/Ames, IA - 8%
(source: Scarborough Research)
Scarborough Research analysed 79 markets in the USA and compared them to the national average, where 17% of US consumers are organic product users (which is defined as those who have used organic products in the last month). 23 markets were identified as "organic markets," meaning that the percentage of consumers buying or using organic products was higher than the national average.
In San Francisco, 35% of consumers had used organic products in the last month, the consultancy found, while in Seattle, 32% of consumers went organic.
The top five were rounded out with Portland, Oregon (29%), Denver, Colorado (26%), and Washington, DC (26%, making it the city with the highest concentration of organic product users east of the Mississippi river.)
"Cities such as San Francisco and Seattle have long been known for active, healthful lifestyles, and therefore it makes sense that these are the top markets for organics users," explains Alisa Joseph, vice president of advertiser agency services at Scarborough. "However, the industry should keep an eye on the Southern region of the U.S. , as many markets there have a significant presence of organics consumers as well."
Unsurprisingly, the consultancy found that organics users also had household salaries higher than the national average and spent more on their weekly grocery bills ($127 versus $115). They are also young, and often with families: these consumers are 19% more likely to be between the ages of 18 and 34, and 13% more likely to have two or more children, according to the report.
The Culinary Digest wonders whether California is more likely to have organic consumers because it is location for much of the United States' home-grown fruit, vegetables and wine. Whether these organics products are locally sourced - or, quite likely, imported - is a very important question to answer.
Top local markets for organic product consumers
San Francisco/Oakland/San Jose, CA - 35%
Seattle/Tacoma, WA - 32%
Portland, OR - 27%
Washington, D.C. - 26%
Denver, CO - 26%
San Diego, CA - 24%
Austin , TX - 23%
Sacramento/Stockton/Modesto, CA - 22%
Boston, MA - 21%
Phoenix, AZ - 21%
Atlanta, GA - 21%
Los Angeles, CA - 21%
Albuquerque/Santa Fe, NM - 21%
Colorado Springs/Pueblo, CO - 21%
Spokane, WA - 21%
New York, NY - 20%
Salt Lake City, UT - 20%
Greenville/Spartanburg/Asheville/Anderson, SC - 20%
Tucson, AZ - 20%
Albany/Schenectady/Troy, NY - 19%
Miami/Ft. Lauderdale, FL - 19%
Dallas/Fort Worth, TX - 18%
Minneapolis/St. Paul, MN - 18%
Hartford/New Haven, CT - 17%
Detroit, MI - 17%
Milwaukee, WI -17%
Las Vegas, NV - 17%
Philadelphia, PA - 17%
Chicago, IL - 16%
Providence/New Bedford, RI - 16%
Bakersfield, CA - 16%
Honolulu, HI - 16%
Raleigh/Durham, NC - 16%
Tampa/St. Petersburg, FL - 15%
El Paso, TX - 15%
Houston, TX - 15%
Orlando/Daytona Beach/Melbourne, FL - 15%
Baltimore, MD - 15%
Charlotte, NC - 15%
West Palm Beach/Fort Pierce, FL - 15%
Columbus, OH - 15%
Fresno/Visalia, CA - 15%
Harrisburg/Lancaster/Lebanon/York, PA - 15%
Greensboro/High Point/Winston-Salem, NC - 13%
Jacksonville, FL - 13%
Indianapolis, IN - 13%
Chattanooga, TN - 13%
Cincinnati, OH - 13%
Oklahoma City, OK - 13%
Cleveland/Akron, OH - 13%
Norfolk/Portsmouth/Newport News, VA - 13%
Rochester, NY - 13%
Dayton, OH - 12%
Mobile/Pensacola, FL - 12%
San Antonio, TX - 12%
Wichita/Hutchinson, KS - 12%
Syracuse, NY - 12%
Wilkes-Barre/Scranton, PA - 12%
Kansas City, MO - 11%
Lexington, KY - 11%
Knoxville, TN - 11%
Nashville, TN - 11%
Buffalo, NY - 11%
Richmond/Petersburg, VA - 11%
Flint/Saginaw/Bay City, MI - 10%
St. Louis, MO - 10%
Louisville, KY - 10%
Tulsa, OK - 10%
Pittsburgh, PA - 10%
Fort Myers/Naples, FL - 10%
Memphis, TN - 10%
Roanoke/Lynchburg, VA - 10%
Green Bay/Appleton, WI - 10%
Little Rock/Pine Bluff, AK - 10%
Toledo, OH - 10%
Charleston/Huntington, WV - 9%
Grand Rapids/Kalamazoo/Battle Creek, MI - 8%
Birmingham, AL - 8%
Des Moines/Ames, IA - 8%
(source: Scarborough Research)
West coast of US has highest concentration of organic consumers - report
San Francisco, California and Seattle, Washington are the biggest markets in the US for organics consumers, making the west coast of the country an organic stronghold, according to a new report.
Scarborough Research analysed 79 markets in the USA and compared them to the national average, where 17% of US consumers are organic product users (which is defined as those who have used organic products in the last month). 23 markets were identified as "organic markets," meaning that the percentage of consumers buying or using organic products was higher than the national average.
In San Francisco, 35% of consumers had used organic products in the last month, the consultancy found, while in Seattle, 32% of consumers went organic.
The top five were rounded out with Portland, Oregon (29%), Denver, Colorado (26%), and Washington, DC (26%, making it the city with the highest concentration of organic product users east of the Mississippi river.)
"Cities such as San Francisco and Seattle have long been known for active, healthful lifestyles, and therefore it makes sense that these are the top markets for organics users," explains Alisa Joseph, vice president of advertiser agency services at Scarborough. "However, the industry should keep an eye on the Southern region of the U.S. , as many markets there have a significant presence of organics consumers as well."
Unsurprisingly, the consultancy found that organics users also had household salaries higher than the national average and spent more on their weekly grocery bills ($127 versus $115). They are also young, and often with families: these consumers are 19% more likely to be between the ages of 18 and 34, and 13% more likely to have two or more children, according to the report.
The Culinary Digest wonders whether California is more likely to have organic consumers because it is location for much of the United States' home-grown fruit, vegetables and wine. Whether these organics products are locally sourced - or, quite likely, imported - is a very important question to answer.
Top local markets for organic product consumers
San Francisco/Oakland/San Jose, CA - 35%
Seattle/Tacoma, WA - 32%
Portland, OR - 27%
Washington, D.C. - 26%
Denver, CO - 26%
San Diego, CA - 24%
Austin , TX - 23%
Sacramento/Stockton/Modesto, CA - 22%
Boston, MA - 21%
Phoenix, AZ - 21%
Atlanta, GA - 21%
Los Angeles, CA - 21%
Albuquerque/Santa Fe, NM - 21%
Colorado Springs/Pueblo, CO - 21%
Spokane, WA - 21%
New York, NY - 20%
Salt Lake City, UT - 20%
Greenville/Spartanburg/Asheville/Anderson, SC - 20%
Tucson, AZ - 20%
Albany/Schenectady/Troy, NY - 19%
Miami/Ft. Lauderdale, FL - 19%
Dallas/Fort Worth, TX - 18%
Minneapolis/St. Paul, MN - 18%
Hartford/New Haven, CT - 17%
Detroit, MI - 17%
Milwaukee, WI -17%
Las Vegas, NV - 17%
Philadelphia, PA - 17%
Chicago, IL - 16%
Providence/New Bedford, RI - 16%
Bakersfield, CA - 16%
Honolulu, HI - 16%
Raleigh/Durham, NC - 16%
Tampa/St. Petersburg, FL - 15%
El Paso, TX - 15%
Houston, TX - 15%
Orlando/Daytona Beach/Melbourne, FL - 15%
Baltimore, MD - 15%
Charlotte, NC - 15%
West Palm Beach/Fort Pierce, FL - 15%
Columbus, OH - 15%
Fresno/Visalia, CA - 15%
Harrisburg/Lancaster/Lebanon/York, PA - 15%
Greensboro/High Point/Winston-Salem, NC - 13%
Jacksonville, FL - 13%
Indianapolis, IN - 13%
Chattanooga, TN - 13%
Cincinnati, OH - 13%
Oklahoma City, OK - 13%
Cleveland/Akron, OH - 13%
Norfolk/Portsmouth/Newport News, VA - 13%
Rochester, NY - 13%
Dayton, OH - 12%
Mobile/Pensacola, FL - 12%
San Antonio, TX - 12%
Wichita/Hutchinson, KS - 12%
Syracuse, NY - 12%
Wilkes-Barre/Scranton, PA - 12%
Kansas City, MO - 11%
Lexington, KY - 11%
Knoxville, TN - 11%
Nashville, TN - 11%
Buffalo, NY - 11%
Richmond/Petersburg, VA - 11%
Flint/Saginaw/Bay City, MI - 10%
St. Louis, MO - 10%
Louisville, KY - 10%
Tulsa, OK - 10%
Pittsburgh, PA - 10%
Fort Myers/Naples, FL - 10%
Memphis, TN - 10%
Roanoke/Lynchburg, VA - 10%
Green Bay/Appleton, WI - 10%
Little Rock/Pine Bluff, AK - 10%
Toledo, OH - 10%
Charleston/Huntington, WV - 9%
Grand Rapids/Kalamazoo/Battle Creek, MI - 8%
Birmingham, AL - 8%
Des Moines/Ames, IA - 8%
(source: Scarborough Research)
Scarborough Research analysed 79 markets in the USA and compared them to the national average, where 17% of US consumers are organic product users (which is defined as those who have used organic products in the last month). 23 markets were identified as "organic markets," meaning that the percentage of consumers buying or using organic products was higher than the national average.
In San Francisco, 35% of consumers had used organic products in the last month, the consultancy found, while in Seattle, 32% of consumers went organic.
The top five were rounded out with Portland, Oregon (29%), Denver, Colorado (26%), and Washington, DC (26%, making it the city with the highest concentration of organic product users east of the Mississippi river.)
"Cities such as San Francisco and Seattle have long been known for active, healthful lifestyles, and therefore it makes sense that these are the top markets for organics users," explains Alisa Joseph, vice president of advertiser agency services at Scarborough. "However, the industry should keep an eye on the Southern region of the U.S. , as many markets there have a significant presence of organics consumers as well."
Unsurprisingly, the consultancy found that organics users also had household salaries higher than the national average and spent more on their weekly grocery bills ($127 versus $115). They are also young, and often with families: these consumers are 19% more likely to be between the ages of 18 and 34, and 13% more likely to have two or more children, according to the report.
The Culinary Digest wonders whether California is more likely to have organic consumers because it is location for much of the United States' home-grown fruit, vegetables and wine. Whether these organics products are locally sourced - or, quite likely, imported - is a very important question to answer.
Top local markets for organic product consumers
San Francisco/Oakland/San Jose, CA - 35%
Seattle/Tacoma, WA - 32%
Portland, OR - 27%
Washington, D.C. - 26%
Denver, CO - 26%
San Diego, CA - 24%
Austin , TX - 23%
Sacramento/Stockton/Modesto, CA - 22%
Boston, MA - 21%
Phoenix, AZ - 21%
Atlanta, GA - 21%
Los Angeles, CA - 21%
Albuquerque/Santa Fe, NM - 21%
Colorado Springs/Pueblo, CO - 21%
Spokane, WA - 21%
New York, NY - 20%
Salt Lake City, UT - 20%
Greenville/Spartanburg/Asheville/Anderson, SC - 20%
Tucson, AZ - 20%
Albany/Schenectady/Troy, NY - 19%
Miami/Ft. Lauderdale, FL - 19%
Dallas/Fort Worth, TX - 18%
Minneapolis/St. Paul, MN - 18%
Hartford/New Haven, CT - 17%
Detroit, MI - 17%
Milwaukee, WI -17%
Las Vegas, NV - 17%
Philadelphia, PA - 17%
Chicago, IL - 16%
Providence/New Bedford, RI - 16%
Bakersfield, CA - 16%
Honolulu, HI - 16%
Raleigh/Durham, NC - 16%
Tampa/St. Petersburg, FL - 15%
El Paso, TX - 15%
Houston, TX - 15%
Orlando/Daytona Beach/Melbourne, FL - 15%
Baltimore, MD - 15%
Charlotte, NC - 15%
West Palm Beach/Fort Pierce, FL - 15%
Columbus, OH - 15%
Fresno/Visalia, CA - 15%
Harrisburg/Lancaster/Lebanon/York, PA - 15%
Greensboro/High Point/Winston-Salem, NC - 13%
Jacksonville, FL - 13%
Indianapolis, IN - 13%
Chattanooga, TN - 13%
Cincinnati, OH - 13%
Oklahoma City, OK - 13%
Cleveland/Akron, OH - 13%
Norfolk/Portsmouth/Newport News, VA - 13%
Rochester, NY - 13%
Dayton, OH - 12%
Mobile/Pensacola, FL - 12%
San Antonio, TX - 12%
Wichita/Hutchinson, KS - 12%
Syracuse, NY - 12%
Wilkes-Barre/Scranton, PA - 12%
Kansas City, MO - 11%
Lexington, KY - 11%
Knoxville, TN - 11%
Nashville, TN - 11%
Buffalo, NY - 11%
Richmond/Petersburg, VA - 11%
Flint/Saginaw/Bay City, MI - 10%
St. Louis, MO - 10%
Louisville, KY - 10%
Tulsa, OK - 10%
Pittsburgh, PA - 10%
Fort Myers/Naples, FL - 10%
Memphis, TN - 10%
Roanoke/Lynchburg, VA - 10%
Green Bay/Appleton, WI - 10%
Little Rock/Pine Bluff, AK - 10%
Toledo, OH - 10%
Charleston/Huntington, WV - 9%
Grand Rapids/Kalamazoo/Battle Creek, MI - 8%
Birmingham, AL - 8%
Des Moines/Ames, IA - 8%
(source: Scarborough Research)
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