Top tens

Today the Nielsen Company released its research on the most popular trends among Americans during 2007. What do you think: any surprises?

Top 10 consumer packaged goods
(Percent of US homes who purchased each category in 2007)

Fresh bread 97%
Refrigerated milk 95%
Toilet tissue 93%
Fresh eggs 93%
Cookies 93%
Ready-to-eat cereal 92%
Canned soup 91%
Chocolate candy 91%
Potato chips 88%
Batteries 86%

Source: Homescan(R) Consumer Facts, a service of The Nielsen Company
Note: The percentage of U.S. households who purchased at least once
during 52-weeks ending June 30, 2007. Prepackaged, UPC items only.

Top 10 consumer package goods sold in U.S. Retail Stores
(Dollars sold)

Carbonated soft drinks $17.6 bn
Refrigerated milk $12.8 bn
Cigarettes $7.8 bn
Ready-to-eat cereal $7.7 bn
Fresh bread $7.7 bn
Prerecorded video products $6.6 bn
Still bottled water $6.0 bn
Toilet tissue $5.3 bn
Light beer $5.1 bn
Cookies $4.9 bn

Source: Nielsen Strategic Planner(TM) and Nielsen Wal-Mart Channel, services of The Nielsen Company
Note: Total U.S. Food/Drug/Mass Merchandiser Stores (Including Wal-Mart). Prepackaged, UPC items only. Sales are for 52 Weeks ending November 3, 2007.