Top tens

Today the Nielsen Company released its research on the most popular trends among Americans during 2007. What do you think: any surprises?

Top 10 consumer packaged goods
(Percent of US homes who purchased each category in 2007)

Fresh bread 97%
Refrigerated milk 95%
Toilet tissue 93%
Fresh eggs 93%
Cookies 93%
Ready-to-eat cereal 92%
Canned soup 91%
Chocolate candy 91%
Potato chips 88%
Batteries 86%

Source: Homescan(R) Consumer Facts, a service of The Nielsen Company
Note: The percentage of U.S. households who purchased at least once
during 52-weeks ending June 30, 2007. Prepackaged, UPC items only.

Top 10 consumer package goods sold in U.S. Retail Stores
(Dollars sold)

Carbonated soft drinks $17.6 bn
Refrigerated milk $12.8 bn
Cigarettes $7.8 bn
Ready-to-eat cereal $7.7 bn
Fresh bread $7.7 bn
Prerecorded video products $6.6 bn
Still bottled water $6.0 bn
Toilet tissue $5.3 bn
Light beer $5.1 bn
Cookies $4.9 bn

Source: Nielsen Strategic Planner(TM) and Nielsen Wal-Mart Channel, services of The Nielsen Company
Note: Total U.S. Food/Drug/Mass Merchandiser Stores (Including Wal-Mart). Prepackaged, UPC items only. Sales are for 52 Weeks ending November 3, 2007.

Top tens

Today the Nielsen Company released its research on the most popular trends among Americans during 2007. What do you think: any surprises?

Top 10 consumer packaged goods
(Percent of US homes who purchased each category in 2007)

Fresh bread 97%
Refrigerated milk 95%
Toilet tissue 93%
Fresh eggs 93%
Cookies 93%
Ready-to-eat cereal 92%
Canned soup 91%
Chocolate candy 91%
Potato chips 88%
Batteries 86%

Source: Homescan(R) Consumer Facts, a service of The Nielsen Company
Note: The percentage of U.S. households who purchased at least once
during 52-weeks ending June 30, 2007. Prepackaged, UPC items only.

Top 10 consumer package goods sold in U.S. Retail Stores
(Dollars sold)

Carbonated soft drinks $17.6 bn
Refrigerated milk $12.8 bn
Cigarettes $7.8 bn
Ready-to-eat cereal $7.7 bn
Fresh bread $7.7 bn
Prerecorded video products $6.6 bn
Still bottled water $6.0 bn
Toilet tissue $5.3 bn
Light beer $5.1 bn
Cookies $4.9 bn

Source: Nielsen Strategic Planner(TM) and Nielsen Wal-Mart Channel, services of The Nielsen Company
Note: Total U.S. Food/Drug/Mass Merchandiser Stores (Including Wal-Mart). Prepackaged, UPC items only. Sales are for 52 Weeks ending November 3, 2007.